Web Management

Get Online: Create and Manage a Simple Web Site for Your Organization

By Barbara McCutcheon

Get Online: Create and Manage a Simple Web Site for Your Organization will help you determine exactly why you need a website, decide who you plan to reach, find the people you need to help maintain your website, select the specific website elements that are right for your organization, understand the importance of budgeting time… »

Learning From Preschoolers

By Barbara McCutcheon

Failure to take the time to learn to master new tools is like being a preschooler trying to build a tall tower from wooden blocks using the plastic block method. The end product isn’t nearly as satisfying as the one that used the old… »

CYA Does Not Mean “Goodbye”

By Barbara McCutcheon

You might simply be running an informational or “Here I AM!” site, or you might be working your way up to play with the “big boys” online, but either way, you should try to see that your site complies with the basic laws governing… »

The Difference Between Blogs and E-zines

By Barbara McCutcheon

The difference between a blog and an e-zine lies in the quality and style of its… »

How to Manage Website Files

By Barbara McCutcheon

Taking the time to organize a website’s files helps make management of that site much easier as it… »

Keywords, By Any Other Name

By Barbara McCutcheon

Choosing the statistically best keywords won’t necessarily catapult you to the top of the search list. There’s a lot more to popularity than picking good keywords. However it will help the search engine ‘bots to classify your article… »

Newsletter Basics

By Barbara McCutcheon

Newsletters are an excellent and inexpensive way to keep your customers updated on your offerings and to build brand identity. Just be careful how you build your mailing… »

Layout Elements

By Barbara McCutcheon

Your website layout is what will make or break your site. No matter how wonderful and important your message is, a poor layout can drive your visitors away well before your content can interest… »

How to Set Up a Blog

By Barbara McCutcheon

There are many blog service providers. Some are associated with social networks, others with internet service providers, and a few are “stand-alone” services. The two most popular stand alone services are Blogger and WordPress. It isn’t possible for one article to cover the many different blogging services individually, but there are a few things standard… »

Website Content Considerations

By Barbara McCutcheon

Basic website design is broken down into two interconnected elements, content and layout. Content is what your website has to say to visitors, and layout is how your message is presented. This is true for all websites, no matter how basic or complex.
Content
The first thing to consider in developing your content is the requirements of… »

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