Online business

Where to Learn Almost Anything for Free!

By Barbara McCutcheon

If you are interested in continuing learning, but don’t have the money to take college courses, check out these open online education opportunities. They just might be exactly what you’re looking… »

Get Online: Create and Manage a Simple Web Site for Your Organization

By Barbara McCutcheon

Get Online: Create and Manage a Simple Web Site for Your Organization will help you determine exactly why you need a website, decide who you plan to reach, find the people you need to help maintain your website, select the specific website elements that are right for your organization, understand the importance of budgeting time… »

CYA Does Not Mean “Goodbye”

By Barbara McCutcheon

You might simply be running an informational or “Here I AM!” site, or you might be working your way up to play with the “big boys” online, but either way, you should try to see that your site complies with the basic laws governing… »

The Difference Between Blogs and E-zines

By Barbara McCutcheon

The difference between a blog and an e-zine lies in the quality and style of its… »

Seven Secrets of Successful Blogging

By Barbara McCutcheon

Almost anyone can create and manage a blog. The challenge is using that blog to reach out to your target audience, and then keep them coming back for… »

Keywords, By Any Other Name

By Barbara McCutcheon

Choosing the statistically best keywords won’t necessarily catapult you to the top of the search list. There’s a lot more to popularity than picking good keywords. However it will help the search engine ‘bots to classify your article… »

Newsletter Basics

By Barbara McCutcheon

Newsletters are an excellent and inexpensive way to keep your customers updated on your offerings and to build brand identity. Just be careful how you build your mailing… »

Why Have a Blog?

By Barbara McCutcheon

A well maintained blog can go a long way toward improving a business or organization’s public image. They can help people recognize you as a knowledgeable resource, show that you are interested in your community, and make information about your products and services widely available. All this for a few dollars a month and a… »

Layout Elements

By Barbara McCutcheon

Your website layout is what will make or break your site. No matter how wonderful and important your message is, a poor layout can drive your visitors away well before your content can interest… »

Write Right

By Barbara McCutcheon

No matter how fancy your site or how well designed, if the information isn’t well written, your message will not be understood. Spelling and grammatical errors can seriously reduce your website’s effectiveness, and so can poor formatting. There are several tools available to help create well written articles, but you have to use them.
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